Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business.
This course, slated to begin in fall 2018, is ideal for the creative mind, as it combines content rich in digital marketing such as: search engine optimization, email marketing, mobile marketing, digital analytics, advertising design and digital video production with business courses relevant to the true marketing spirit including advertising, media planning & buying and research skills for advertising management.
Students have the option of receiving an Associate of Science Degree award in Marketing after 3 years of study in this programme.
What will I learn?
This course provides many opportunities for you to network with fellow students, sharing your experience and workplace ideas. Digital marketing is driving customer insights, and is key in improving return-on-investment and company performance.
There is a shortage of skilled people who can manage this process and interpret data to provide a justification for decision-making, meaning this BSc Strategic Digital Marketing course is attractive to employers. By studying the MSc Strategic Digital Marketing you will develop the skills and knowledge much sought-after in the market place, allowing you to contribute strategically to a business’s success in the digital marketing arena. You will explore contemporary approaches to strategic marketing in a digital context, and how these can be applied now and in the future. This will give you, your organisation, or prospective employer, a distinct competitive advantage.
The BSc Strategic Digital Marketing draws students from a range of backgrounds who share the common goal of wanting to develop as strategic digital marketers. Graduates should greatly enhance their career prospects across a variety of industries in both private and public sectors but may also choose to start up their own business in this growth area. Career options include Social Media Lead, Digital Marketing Manager, Digital Strategy Manager, Marketing Manager, Digital Communications Manager or E-Marketing Manager. Throughout the MSc Strategic Digital Marketing course guest speakers representing employers from public, private and third sector industries and organisations provide students with career advice. These sessions will provide you with a broad overview of the different opportunities available to you.
Which department am I in?
Faculty of Social Science and Management/Business Studies.
The Bachelor of Science Degree in Marketing with a major in Digital Marketing & Advertising Management from the Hill-City University is so structured, to give aspiring marketing specialists an opportunity to develop the knowledge, analytical skills and techniques used by successful digital marketing professionals.
The curriculum has been designed to include the most current trends, techniques and practices of contemporary digital marketing. Students will also have the opportunity to sit the international examination, from the Digital Marketing Institute in the United Kingdom, for certification as a Digital Marketing Professional.
Students have the option of receiving an Associate of Science Degree award in Marketing after 3 years of study in this programme.ENROLL NOW